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What is a Digital Marketing ?

 

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What is digital marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.

By implementing an omnichannel digital marketing strategy, marketers can collect valuable insights into target audience behaviors while opening the door to new methods of customer engagement. Additionally, companies can expect to see an increase in retention. According to a report by Invesp, companies with strong omnichannel customer engagement strategies retain an average of 89% of their customers compared to companies with weak omnichannel programs that have a retention rate of just 33%. 

As for the future of digital marketing, we can expect to see a continued increase in the variety of wearable devices available to consumers. Forbes also forecasts that social media will become increasingly conversational in the B2B space, video content will be refined for search engine optimization (SEO) purposes, and email marketing will become even more personalized.

“Digital is at the core of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.’”

 – Sanjay Dholakia, Former Chief Marketing Officer, Marketo

 

Common problems that digital marketing can solve

To optimize your marketing strategies, digital is mandatory. Digital marketing can help you to get to know your audience, learn important data about them, and provide metrics that will give your marketing team credibility.

  • Problem: I don’t know my audience well enough to get started. Getting to know your audience takes time, and while your marketing team may have developed audience personas that can be of use, consumers actively spending time online may not behave in the way you’d expect. You’ll need to test different language with different targets, keeping in mind that certain descriptors will appeal to different people and their place in the buying cycle. Attune yourself to your audience and you’ll build credibility that will set you apart from the competition. 

  • Problem: I haven’t optimized my channels for SEO. Regardless of your position in the marketing process, it’s important to have an understanding of SEO best practices. In addition to improving search engine ranking, SEO can reinforce and support your campaign testing and optimization to ensure you’re delivering high quality, valuable content that your potential customers want. 

  • Problem: I don’t have a social media strategy. Regardless of whether you want to develop an organic social media strategy, a paid social media strategy, or a blend of the two, it’s important to have some form of social marketing in place. While social media is excellent for branding and engagement, it can also be a useful channel for digital marketing advertisement. Find a niche and a consistent voice, be patient, and as your following increases, the impact of your ads will increase as well.

  • Problem: My marketing teams are siloed. It’s important to break out of silos to create nimble, fluid structures. Your customers aren’t sequestered in one channel waiting for ads, so your marketing efforts must deploy cross-channel functionality with teams that bring multiple skill sets to the table to engage customers where they are. Each social network and channel includes different audiences and expectations, so marketing efforts may look completely different for each. This includes tone, imagery, offers, and even the time of day you post.

  • Problem: I’m under pressure from my CMO to report on metrics that support the bottom line. Digital marketing supports a vast universe of metrics that can be utilized to determine the effectiveness of your marketing efforts, but these metrics should be chosen with care. Each case will depend upon your audience makeup and focus on each channel. Keeping this in mind, start by determining your goals for each channel and set metrics your CMO will want to see the most.

Make sure you have all the implementation roadblocks cleared with our guide The 8 Biggest Digital Marketing Mistakes and How to Avoid Them.

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Components of digital marketing

Digital marketing spans across a massive network of digital touchpoints that customers interact with many times a day. To properly utilize these channels, you need to have an understanding of each.

  • Paid search. Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and they can be tailored to appear when certain search terms are entered, so your ads are being targeted to audiences seeking something in particular. These ads can be extremely effective, as they rely on data gleaned from individuals’ online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time. These ads also involve retargeting, meaning that depending on the customers’ actions, marketing automation tools can craft unique, personal cross-platform ads.
  • Search engine optimization (SEO). SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. Using SEO can drive visitors to your site when they display behavior implying that they’re searching for relevant products, which can be a game changer considering that 90% of people searching haven’t formed an opinion about a brand yet (Status Labs, 2018). While PPC and retargeting have their place, organic online traffic earned through search engine optimization has enormous influence on search rankings and, by extension, organic site traffic. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.  
  • Content marketing. Effective content marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.
  • Social media marketing. The key to effective social media marketing goes far beyond simply having active social media accounts. You must also be weaving social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.
  • Email marketing. After more than two decades, email is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox. To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.   
  • Mobile marketing. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important—two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week—but mobile is also very nuanced considering its intimate nature. SMS, MMS, and in-app marketing are all options to reach your customers on their devices, but beyond that, you must consider the coordination of your marketing efforts across your other digital marketing channels.
  •  Marketing automation. Marketing automation is an integral platform that ties all of your digital marketing together. In fact, companies that automate lead management see a 10% or more bump in revenue in six to nine months’ time. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflow, measures results, and calculates the return on investment (ROI) of your digital campaigns, helping you to grow revenue faster. Marketing automation can help you gain valuable insight into which programs are working and which aren’t, and it will provide metrics to allow you to speak to digital marketing’s efforts on your company’s bottom line.

Learn more about what digital marketing can offer in our guide Digital Marketing 101: Key Tools for Engagement Marketing.

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ROI of a successful digital marketing program

Digital marketing ROI involves much more than the up-front payback of standard banner ads, organic content marketing is also a major player in the digital marketing space.

  • Digital marketing reaches customers beyond advertisements. Seventy percent of internet users want to learn about products through content versus traditional advertisements (MDG, 2014). 
  • Digital marketing drives content marketing. The top five B2B content marketing tactics are social media content (92%), e-newsletters (83%), articles on your website (81%), blogs (80%), and in-person events (77%) (source). 
  • Digital marketing is vital for SEO. The first organic search results on Google account for 32.5% of traffic share for a search term (Chitka)

 

Learn more about investing and budgeting to maximize ROI with our ebook 

 

Types OF Digital Marketing ?

 

 

 

 

Types of Digital Marketing

Rogers talked about some of the most popular types of digital marketing, providing a brief overview of each:

Search Engine Optimization (SEO)

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content. According to leading SEO software company Moz’s “Beginners Guide to SEO,” SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured. An SEO specialist can make around $59,000, according to Salary.com.

So, what are some things that can improve a site’s SEO? It’s important to understand that one of the things that makes SEO challenging is that the answer to this question always depends on Google and its most current algorithm. Keeping that in mind, here are a few of the most important things for SEO strategists and marketers in general to understand about how SEO works today, from Moz’s Beginners Guide to SEO:

  • Content indexing – It is important to allow search engines to clearly “read” what your site content is, by doing things like adding alt text for images and text transcripts for video and audio content.
  • Good link structure – It is important that search engines can “crawl” your site structure to easily find all the content on your site. There are many things that an SEO specialist can do to properly format links, URLs, and sitemaps to make them most accessible to site crawlers.
  • Keywords and keyword targeting – Properly deploying your keywords – i.e. the search terms you want your site to be found for—in your content and headers is one of the fundamental building blocks of SEO. It is no longer good practice to “stuff” your content with as many keywords and keyword variations as possible. Writing high-quality content that uses keywords in the headers and a few times in the crawl-able page content is now considered better practice, and will make pages rank better in search results.

Pay-per-Click (PPC)

A laptop screen showing the analytics behind a pay-per-click digital marketing campaign.Pay-per-click refers to paid advertisements and promoted search engine results. This is a short-term form of digital marketing, meaning that once you are no longer paying, the ad no longer exists. Like SEO, PPC is a way to increase search traffic to a business online.

Pay-per-click can refer to the advertisements you see at the top and sides of a page of search results, the ads you see while browsing the web, ads before YouTube videos and in ads in mobile apps.

One of the other things that differentiates pay-per-click from SEO is that you only pay for the results. In a typical PPC model like a Google AdWords campaign, you will pay only when someone clicks on your ad and lands on your website. You can spend just about any amount of money on pay-per-click advertising. Some companies may see results from investing just a few hundred dollars, but plenty of large companies spend tens of thousands a month on pay-per-click.

How much it costs to run an ad or promote your search results will depend primarily on how much competition there is for your keywords. High competition keywords (i.e. keywords that many people are searching for and that many sites are trying to be found for) will be more expensive and lower competition terms will likely cost less.

When you set up a pay-per-click campaign, you will also be able to choose whether you want your ad or promoted results to be shown to users all over the world, or only within a specific geographic area. If you are marketing a brick-and-mortar business, this ability to tailor by location helps you not waste ad dollars serving ads to users who don’t live anywhere near your business, according to Google.

Social Media Marketing

This includes everything a business does via social media channels. Just about everyone is familiar with social media, but marketers must approach social with an integrated and strategic approach. Social media marketing goes far beyond simply creating posts for social channels and responding to comments.

A woman using her cell phone to track the results of a social media marketing campaign.To be effective, efforts must be coordinated and consistent rather than an afterthought. To help keep posts consistent, there are many online tools available to automate and schedule social media posts, although marketers only should use automation as a tool, not a “set it and forget it” solution. Users will figure it out quickly if there is no real person behind the posts.

Social media marketers should not be in a silo separate from other marketing functions. Social marketers need to work with the company’s wider marketing team to coordinate their message across all platforms, online and off, so that every part of the brand is telling the same story.

A crucial part of social media marketing is analytics: Social media marketers must also be savvy at analyzing the performance of their posts, and creating strategies based on that data. Another reason for marketers to be consistently measuring and tracking their campaigns is that this data allows marketers to demonstrate to business leadership that their efforts are driving users to engage with the brand and eventually converting users into customers, therefore providing value to the company, according to Forbes contributor Jayson DeMers.

In other words, social media marketing is a lot more complicated than managing your personal Facebook or Twitter profile. It requires a blend of creative thinking and objective, data-driven strategy, and may be a great fit for professionals who enjoy blending these two disciplines. A social media analyst with a bachelor’s degree can earn about $63,841, according to Salary.com.

Content Marketing

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have the reader take an action towards becoming a customer, such as requesting more information, signing up for an email list, or making a purchase. “Content” can mean blog posts, resources like white papers and e-books, digital video, podcasts, and much more. In general, it should first and foremost provide value to the consumer, not just advertise the brand or try to make a sale. Content marketing is about building a sustainable, trusting relationship with your customers that can potentially lead to many sales over time, not just making a single transaction.

A digital marketer working on a content marketing article on his laptop.Content marketing works in symbiosis with other types of digital marketing: It is a way to incorporate SEO search terms into fresh website content, and the content created can be shared as social media posts and in email marketing publications. Looking at the analytics for your content marketing can tell you a lot about your customers: what are they looking for when they land on your site? What kinds of content make them stay on the site longer and keep looking around? What kinds make them lose interest and navigate away?

Unlike a method such as PPC, content marketing is a long-term strategy. Over time, marketers build up a library of content (text, video, podcasts etc.) that will continue to bring users to the site via search engines, according to Marketo, a marketing automation company. This content library also helps promote knowledge of your brand and increases your profile as a resource for information. And, if users are visiting your site for information, ideally they will remember you as an authority when it’s time to make a purchase.

Content marketing is a great avenue for people who enjoy writing and/or video and audio production. But as with digital marketing in general, it also calls for strong strategic and analytic skills.

Email Marketing

Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques, Rogers said. It can be part of a content marketing strategy, providing value to consumers and over time convert an audience into customers. Email marketing pros not only know how to create compelling campaigns, they also understand optimal audience outreach and are skilled at analyzing customer interactions and data, and making strategic decisions based on that data, according to the American Marketing Association. 

A cell phone displaying bar graphs associated with an email marketing campaign.Email marketing software can offer many different analytical measures, but two that marketers are always striving to improve are the open rate –the percentage of recipients who opened the email – and the click through rate – the number of recipients who opened the email and clicked on a link in the email. According to leading email marketing software company Constant Contact, there are many things marketers can do to make their emails more appealing to users and more likely to be opened. These include:

  • Create a Sense of Urgency – Writing email copy that lets your recipients know that time is running out to get a special deal or that there are only a limited number of the offer available, can increase the number of people clicking through to your website.
  • Personalize Your Email – Setting your emails and subject lines up to incorporate the recipient’s name is a proven way to increase open and click through rates. (A sample subject line: “Katie, a special offer just for you.”)
  • Let Recipients Set Their Preferences – Allowing users to specify how often they want to hear from you can help keep some of your email subscribers subscribed to your list and clicking on your emails.

Mobile Marketing

This digital marketing type is this focused on reaching your target audience on their smart phone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

A group of digital marketer looking at a tablet displaying the results of a mobile marketing campaign.According to a recent TechCrunch article, consumers in the United States now spend five hours a day on their phones. This represents a 20% increase from the fourth quarter of 2015. Users are also spending much more of their time in apps rather than on mobile browsers. In 2017, users are spending much more time with apps than watching television. 15% of that app time is spent with entertainment apps like Netflix and Hulu, 19% of it is spent on Facebook’s mobile app, 12% on other social and messaging apps, and 11% in gaming apps, according to the TechCrunch article.

Retail Dive reports that 45% of all shopping always or frequently involves a mobile device in some way, whether it’s used to do research, compare prices or make a purchase. For a majority of Millennials (defined the Pew Research Center as people born between 1981 and 1997), that number is 57%.

Marketers know that you need to take your message to where you customers are, and in 2019 it is very clear: your potential customers are on their phones.

Marketing Analytics

One of the major advantages of digital marketing is that it is highly trackable and measurable. Once, the only trackable marketing pieces were coupons and similar direct mail offers. If a customer used the coupon, you knew the message resonated. Today, analytics allow marketers to track user behavior at a highly detailed level: how many times they click on a link, how much time they spend on a web page, how often they open emails, and much more. But the vast amount of information available about digital marketing performance can feel like drinking from a fire hose, and marketers must be able to truly understand what the data mean and how they should inform strategy.

A woman looking at a computer monitor and using marketing analytics to optimize a digital campaign.Not only does this allow marketers to learn what is successful with consumers and adapt their marketing messages moving forward, it also means they can demonstrate their value to the company. Understanding all of this data and using it to make strategic decisions is an important part of a digital marketer’s work, and one that sets them apart from their traditional counterparts.

There are many tools available for measuring the success of digital marketing campaigns, and many marketers will use some combination of these tools, depending on their needs and their audience (Fortune magazine reported that many marketers are using over 100 applications in their total marketing process.) One of the most used tools for marketing analytics is Google Analytics, which can be customized in nearly endless ways to measure how your site is performing, which keywords are bringing users to your site, how users are navigating through your website, and much more.

Having good, accurate analytics and the know-how to interpret them can help marketers “fail fast,” quickly cutting campaigns that aren’t working and building better campaigns around concepts that have a proven track record of success. Over time, you won’t just be using analytics to measure your campaigns – the analytics will also inform and improve your campaigns.

In a digital marketing degree program, you’ll study a wide range of issues pertinent to your marketing career, including marketing plans and strategies, branding, mobile marketing and digital advertising.

The job market is growing for advertisers. The U.S. Bureau of Labor and Statistics (BLS) predicts a 9% increase in the number of advertising, promotions and marketing managers. In 2018, the median salary for those positions was $132,000, according to BLS.

Digital Marketing Skills

Digital marketers support the wider marketing team and the strategic goals of the whole company by rolling out marketing strategies in the online environment, Hobson said. Digital marketers strive to be a voice for the customer and how they want to interact with a brand digitally, Rogers said. “(Marketers) strategically approach the brand’s channels to maximize investments, drive traffic and conversions, as well as manage integrated digital content,” she said.

The need to be where the customers are at all times means that digital marketers have a significant responsibility to be attuned to changes in technology, social media and software.

Technology changes quickly; the hot social media app of today may be all but abandoned by next year, but many of the foundational principles of marketing remain the same.

Today, many employers are requiring experience in Google Analytics, Google and Facebook Ads, HubSpot and Hootsuite, according to Rogers. In a master’s in digital marketing program, you’ll learn the foundations of tools such as these, exploring and applying them through coursework. They are also looking for candidates who are proficient in Adobe Creative Suites and have a working knowledge of SEO and keyword research.

A laptop screen showing the analytics behind a digital marketing campaign.However, some important pieces of the marketing puzzle have not changed since the days when companies primarily advertised in print, radio and TV. All marketers need strong communication skills and a strong basis in marketing principles.

Employers include these soft skills with the technology-related proficiencies in job posting requirements, according to Rogers. 

“A basic tenant of marketing is communicating a marketing message to a target audience,” she said. “… Not only must we communicate with our teammates, but we must be able to communicate to customers, executives and more. These folks are our target audience and without strong communication skills, messages will not be received in the way in which we intended.

What is a Google Many Tools ?

 

 

 

 

25 Awesome Free Google Tools for Marketers

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.

Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!

1. Google AdSense

Google Adsense

Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.

2. Google AdWords

Google Adwords

If you’re not getting good enough traction with organic search traffic, then you might want to consider a paid search campaign using Google AdWords. By bidding for the right keywords, you can gain a considerable amount of qualified traffic where the conversions will meet or exceed the value you pay for your ads. Be sure to use advanced targeting options for location, mobile or desktop browsers, and other criteria to get the target audience you want.

3. Google AdWords Keyword Tool

Google Adwords Keyword Tool

Need keyword ideas for your search engine marketing campaign or paid search advertising? Try the Google AdWords Keyword Tool. When you enter a term that offers a wide range of ideas, like SEO, you will get groupings of keyword ideas that you can dig deeper into. While the total of the global searches is not always spot on, it can give you an idea of whether one keyword is more or less popular than another. You can also see an approximate cost per click (CPC) amount, if you were trying to target the keyword using Google AdWords.

4. Google Alerts

Google Alerts

Want to keep on top of the latest news, mentions of your brand, or other items in Google search? Then set up your Google Alerts. When you enter a search query, you will get a sample of the results you would receive and the option to have them delivered regularly to your email inbox or RSS reader. You can use this to keep up with your competition as well to see where they are getting mentioned or are building profiles.

5. Google Analytics

Google Analytics

Google Analytics is probably one of the most powerful Google tools that you can use a as a marketer. You can learn so much about your website’s visitors including, but not limited to, the following:

  • Demographics – Learn more about your audience, including their location and language.
  • Social Engagement – See what social networks visitors come from and how they interact with your website’s social plugins (custom coding must be implemented).
  • Technology Used – Find out what browsers, operating systems, and networks your visitors are using to view your website.
  • Mobile Information – Curious if you need a mobile website? Find out how many of your visitors are using mobile technology.
  • Traffic Sources – Analyze what websites, keywords, search engines, and other referrers send traffic to your website.
  • Top Content – Get a handle on how effective your content is by seeing your top entry and exit pages.
  • What Leads to Conversions – Set up goals in Google Analytics to find out which visitors complete conversions such as purchasing a product or signing up for a mailing list.

So really, there is no excuse for not using this powerful and, best of all, free tool on your website.

6. Google Blogger

If you want to start a blog, but you’re not ready to commit to a self-hosted blogging platform such as WordPress, then you might want to consider Blogger. If it’s been awhile since you last took a look at it, you might be interested in some of the latest improvements noted in the above video. There have been rumors in the past that getting links on Google-owned properties can help with the indexing of your website, so don’t overlook the power of Blogger!

7. Google Blog Search

Google Blog Search

You may be wondering exactly what is so special about Google Blog Search that merits a mention as a powerful Google tool. It’s not necessarily the search itself, but the fact that you can turn the search results into an RSS feed. Why is this so great? If you take the following URL:

https://www.google.com/search?hl=en&ie=utf-8&q=link:http://domain.com/&tbm=blg&tbs=sbd:1&output=rss

Then replace domain.com with your website, you can get an RSS feed of the latest links to your website on a blog.

Google Blog Search

You can use this to keep up with mentions of your website on blogs, or you can use this to keep up with your competitors. For example, if you are looking for guest posting opportunities, seeing what your competitors can get might lead you to some good places to submit to yourself.

8. Google Books

Google Books

If you love reading, then Google Books can be a good place to go to find books online in all genres, some of which you can read for free. But from a marketing perspective, if you have a book, then you will want to get it listed on Google Books so that you can sell it to an even larger audience, especially now that Google is competing with iTunes and other online media retailers with their new Google Play store for music, books, movies, and Android apps.

9. Google Calendar

Google Calendar

Want to keep up with important events in your daily schedule? Then Google Calendar is the answer. You can share your calendar with other users or even to the public and embed it onto your website. You can even set reminder alerts to be sent as a popup when you’re logged in to your Google account or via email. Use it to keep track of guest posting opportunities, Twitter chats, advertising expiration dates, editorial calendars, and much, much more.

10. Google Chrome

Google Chrome

If you’re not using Google Chrome, then you’re missing out. This browser really is fast and has a ton of extensions, apps, and themes that you can install to increase your marketing productivity including some favorites such as:

  • Google +1 Button – +1 and share a web page to your Google+ profile anywhere using this extension.
  • Google+ Notifications – See your Google+ notifications on your browser (when logged in to your Google account).
  • Klout – Addicted to knowing Klout scores? Use this to see Klout scores next to users while using Twitter.com.
  • SEO Site Tools – Learn a lot of valuable on-site search engine optimization information about any website you are browsing (including Google PageRank) using this extension.
  • Simple Social Metrics – Install this extension to quickly see the number of tweets, likes, and +1s for any page you are browsing.

11. Google Docs

Google Docs

Want to share documents, spreadsheets, presentations, drawings, and tables with other users to view online or download? Then Google Docs is for you. You can collaborate with multiple users or just give access to a read-only version of documents like the publicly accessible Twitter Chat Schedule spreadsheet. You can even create forms and send them via a link or directly in an email to collect survey answers, crowdsource post information, and other data.

12. Google DoubleClick Ad Planner

Google Doubleclick Ad Planner

Need some quick traffic or demographics information for a website? Get it using Google DoubleClick Ad Planner. The larger the website, the more information you will be able to find about it including the average visitor’s age, gender, education, household income, other sites visited, interests, and keywords searched for.

13. Google Drive

Want to share files online? Then Google Drive might be worth a try. You can currently store 5GB in Google Drive, 1GB in Picasa, and 10GB in Gmail for free. Pricing begins at $2.49 per month for 25GB and goes all the way up to $799 per month for 16TB. Welcome to the Google cloud!

14. Google Gadgets

Google Gadgets

Want to extend the functionality of your website, browser, or Google Account? Check out the line of freebie Google Gadgets available at your disposal. Gadgets are organized in categories including news, tools, communication, games, finance, sports, lifestyle, technology, and politics.

15. Google Insights

Google Insights

Google Insights allows you to search for keywords to see their trends over time. This way, you can see whether a keyword is gaining in popularity, see worldwide search trends over the course of a year to find popular months or seasons for a search, see search volume by region, and find a list of top ten related searches and rising searches.

16. Google Mail (Gmail)

Google Mail Gmail

Need email with a smart filtering system? Gmail might be the answer. One of the best features in Gmail is the ability to filter messages into multiple labels and have them skip the inbox or simply label them for easy archiving. Using your Gmail filters wisely can help you keep your inbox clean and organized. Plus, the search function on Gmail is not too shabby either.

17. Google Places

Google Places

Want your local business to show up before organic search results? For some keywords, it can thanks to Google Places. Be sure that you claim or add your listing on Google Places, complete your profile, add photos & videos, and encourage reviews so that your business will make it to the first page of search results.

18. Google+

Google Plus

Google+ is Google’s latest and, to date, most successful foray into the social networking world. They have not only created a thriving social network, but they have incorporated it into almost every aspect of the Google experience, including Google search results themselves. Thanks to personalized search results, you can actually rank higher than normal in search results for those you are connected with on the network. Be sure to check out this quick guide to learn why you should be on Google+!

19. Google +1 Button

Google Plus One Button

With +1 counts showing up in search results, you might want to go ahead and install the Google +1 Button on your website and content. This will make it easier to share on Google+ as well as add to its social engagement numbers. In addition, when someone +1s your website, their connections might see it placed higher in search results as well.

20. Google Reader

Google Reader

Google Reader allows you to view and organize your RSS feeds all in one place. If you’re already using your Google Account for Gmail and Google+ on a regular basis, why not keep track of your favorite blog’s RSS feeds, Google Alerts, and other feeds in the same account.

21. Google Translate

Google Translate

If you run into an email, blog comment, or webpage in another language, use Google Translate to quickly translate it into yours. The best part is you don’t even need to know what language it is in thanks to the auto-detect features. It may not be a perfect translation, but it will get the main point across.

22. Google Trends

Google Trends

Google Trends offers a variety of information such as the searches that are currently popular, Google Insights data for keywords, and traffic trends for websites if you search for a particular domain.com. You can even enter multiple domains, separated by a comma, to compare traffic. Note that traffic trends are only available for websites with a high volume of traffic.

23. Google Voice

Google Voice

Google Voice allows you to create a phone number to make and receive phone calls and text. You can view your messages in an interface similar to your Gmail. It’s a good alternative if you don’t want to give out your office or cell phone number for particular contacts!

Another cool little trick with Google Voice is that you can set up a Google Voice number specifically for tracking how effective your phone number placement on your website is. Every time someone calls in using your Google Voice number, you can count the calls in your Google Voice account. This will allow you to test the size, location and color of your website phone number.

24. Google Webmaster Tools

Google Webmaster Tools

Google Webmaster Tools is another Google product that puts a large amount of valuable data at your fingertips. If you have already set up your website with Google Analytics, you can easily add it to Google Webmaster Tools to start learning the following.

  • Site Configuration – This section checks your website’s settings on the web, including preferred domain canonicalization, sitelinks, URL parameters, change of address, and users who have access.
  • Site Health – This section includes crawl errors, stats, blocked URLs, and malware alerts.
  • Site Traffic – This section includes search queries (aka, possibly some of the keywords omitted from Google Analytics thanks to the keyword not provided, links to your website (a comprehensive view of your backlink profile), internal links, and +1 reports. +1 reports tells you the search impact of results showing your website’s +1 count vs. without showing it, +1 activity on your website, and audience demographics.
  • Site Optimization – This section includes your sitemaps, HTML improvement suggestions, content keywords, and other resources.

Also, be sure to keep an eye on the Labs section at the end. It changes with new, experimental Google Webmaster Tools features. One Labs feature that I would like to see return is statistics on any pages for which you are the author using Google authorship.

25. Google (Owned) YouTube

Last, but not least, if you want to dominate the video market, then start with Google-owned YouTube. Not only will your video be available to YouTube’s millions upon millions of visitors, but it will also be on prime real estate for showing up in search results. Even if you can’t get your website on the first page of search results through traditional SEO, you might be able to get there with video!online 

 

 

Online Service Marketing ?

 

Digital marketing services that drive real results

WebFX is a full-service web marketing firm, which means we offer everything from SEO to conversion analysis. A few examples of the digital marketing services we offer include:

Learn more about our online marketing services in-depth, below:

Search engine optimization

With 80 percent of shoppers starting their product research online, it’s critical to have a presence in search results on Google, Bing, and other search engines. That’s where our performance-driven search engine optimization (SEO) services come in to assist.

To provide your business with the best results, we also offer specialized SEO services:

With search engine optimization services from WebFX, you know exactly what you are getting. There is no magic wand or mysterious payment structure. Each SEO service plan comes with its own list of actionable deliverables so you are informed 100% of the way.

Browse our SEO pricing to see what you can expect with this digital marketing service!

What is SEO, though? This strategy focuses on improving your online visibility. It utilizes an umbrella of techniques, plus the expertise of our award-winning team, to increase your ranking in search results.

the focus of seo

Rank on the first page of search results and your business can generate more leads, conversions, and revenue. That translates to more phone calls, quote requests, shipments, and website traffic as 75 percent of users stick to the first page of search results.

Not sure about this digital marketing service? Look at some of our clients’ results:

  • A 120 percent increase in conversions: With our smart and competitive SEO strategy, we provided our client, a tech company that develops fleet management software, with a 120 percent increase in their conversion rate.
  • A 170 percent increase in orders: With our personalized approach, plus local SEO services, we helped our client, a local fine-dining restaurant, increase their reservations by more than 90 percent in the first 30 days — overall, their online orders went up by 170 percent.
  • A 300 percent increase in appointment forms: With our unique dedication to learning our clients’ industries and businesses, we were able to increase the number of appointment forms our client, an HVAC company, received by 300 percent.

Interested in reading another case study? Take an in-depth look at the performance of our SEO strategy for Reynolds Building Solutions, which increased their organic contact form submissions by more than 70 percent!

 With WebFX as your partner, you can trust your SEO strategy to perform.

Pay-per-click advertising

As one of the most cost-effective advertising strategies — it offers an average return of $8 for every $1 spent on Google Ads — pay-per-click (PPC) advertising is a trusted choice for businesses of all sizes and markets.

PPC provides your company an immediate competitive edge.

 

With this digital marketing service, you’re creating an advertisement that appears above organic search results. It only appears for select search results, however, as you target specific keywords and audiences with PPC ads.

This feature is an immense advantage over print advertisements.

the only time you'll pay for ppc

With a print ad, such as a billboard, you’re earning a massive amount of impressions, but gaining a small number of conversions. Plus, you’re paying an upfront, flat-rate fee, which can diminish your return on investment (ROI).

In comparison, the only time you’ll pay for your PPC ad is when someone clicks on it.

With our award-winning team’s knowledge of PPC, we’ll create ads that target consumers ready to buy. We also fine-tune every aspect of your ads, from the copy to the landing page, to ensure you provide the best experience to shoppers.

Get a better idea of what this digital marketing service can do for you with these case studies:

  • A 164 percent increase in PPC conversions: By partnering with our team, this Detroit manufacturer of car products boosted their conversions from PPC ads by more than 160 percent.
  • A 122 percent increase in paid leads: When this bus charter company chose WebFX for their PPC campaign, they didn’t expect their ads to increase their lead generation by more than 120 percent — but that’s exactly what WebFX did.
  • A 141 percent increase in PPC conversions: With WebFX on their side, this Texas notary company raised their PPC conversions by more than 140 percent. That led to even more business for this growing company.

For an in-depth look at the effectiveness of PPC, explore our York Saw and Knife case study, which resulted in a 20 percent decrease in the company’s cost-per-conversion, plus a 108 percent increase in conversions from Google Ads!

 

If you’re debating between PPC and SEO, they’re excellent partners for driving results.

Social media management & advertising

Only 26 percent of businesses use social media, yet it has an immense influence on user purchases. In fact, almost 75 percent of people use social media when making a purchase decision, whether they’re buying a pair of sneakers, some heating oil, or new flooring for their home.

Not to mention, the average user spends almost 30 percent of their Internet time on social media.

Social media marketing focuses on improving your online presence on social media platforms, from Facebook to Twitter to Pinterest. This strategy is not always promotional — if it is, it’s probably not driving the results you want.

Instead, social media management prioritizes the experience of your followers. It provides them with relevant, high-value content, as well as lets them interact and engage with your team, which can improve brand awareness and customer loyalty.

Many online marketing services for social media (including ours) will also include advertising. These advertisements can work towards your goals of earning more followers, as well as engagement from users across the platform.

In some instances, social media can also drive conversions, such as product purchases.

With our social media experts on your team, we’ll develop a customized social media plan that helps your company build brand awareness, increase customer engagement, and manage customer feedback and reviews.

Content marketing

A core feature of our online marketing services is our content marketing packages. This service is invaluable, as businesses that invest in content marketing see six times more conversions than companies that skip on content marketing.

Not every digital marketing agency can deliver those results — but not every agency is like WebFX. We take a personalized approach to content marketing, which is why our team invests the time to learn your industry, audience, and business.

webfx takes a personalized approach

Plus, we do more than write must-read content.

 

We also do outreach, plus design custom graphics for your content. Our content marketing team optimizes your content for SEO too, which helps more people in your target audience find your blog posts, infographics, in-depth articles, and more.

The result is content that not only drives results but also provides audiences with value.

For perspective, check out our work for Bar’s Leaks.

A case study for content marketing

This WebFX client invested in content marketing — in addition to SEO and PPC.That investment contributed to their results, such as a more than 50 percent increase in traffic and conversion rates.

When it comes to digital marketing today, content marketing is a must.

Email marketing

Email marketing is one of the most cost-effective digital marketing strategies on the market. It has an extremely high ROI, 4400% to be exact, and helps your business stay top-of-mind for potential customers.

Not only that, but it’s a great way to keep in touch with past customers, inform current customers, and interest potential customers. You can share business information like an address change or a new hire, or you could provide special discounts and coupons!

Another perk of email marketing is that it serves as an outlet for other website marketing services, like:

In your emails, you can include excerpts from recent posts on your blog, as well as exclusive videos for your subscribers. You can even have calls-to-action (CTAs) to follow your company on Facebook, Twitter, or Instagram.

The best part is these additions often improve the success of your emails. Video, for instance, can increase click-through-rates (CTR) by 300 percent. That can result in a return on not only your investment in email marketing but also video marketing.

To maximize the ROI for this Internet marketing service, you need a partner with extensive experience and knowledge.

For that kind of expertise, you trust WebFX. With more than two decades of experience, plus an award-winning team of email marketing specialists, we create compelling email marketing campaigns that drive the open and conversion rates you’re after.

Website design

Your website is most often the first interaction a potential customer will have with your brand. That makes it extremely important, and a necessary part of any digital marketing campaign.

If you’re confident in the website you already have, be sure to take inventory. Check for the following items:

  • Is responsive (is effective and usable on smartphones and tablets)
  • Follows a color scheme
  • Has an effective navigation bar
  • Features a variety of multimedia like images and videos on content pages
  • Fast load speed

Though this isn’t an extensive list of the features that a web design should have, they are certainly some of the most important. Without them, you could be losing valuable customers.

Copywriting

With 70 percent of shoppers preferring to learn about a company via articles, it’s essential to create content that’s well-written — the same concept applies to your PPC ads, as you need to provide your target audience a reason to click.

That’s why our suite of digital marketing services include copywriting packages. 

We feature an exceptional team of copywriters that specialize in a variety of industries. That provides you with content that’s not only engaging but also informed, which is critical when you’re speaking to an experienced audience.

To learn more about our services and their results, visit our portfolio and read our testimonials.

If you’re looking for a custom marketing package, or aren’t sure exactly what you need, please contact us for a free, no-obligation quote. We’ll be happy to learn more about your business, your goals, and your needs, and create a custom plan that perfectly suits you.

Conversion rate optimization

As the leading performance-driven digital marketing agency, we understand the importance of results. That’s why our online marketing services also include conversion rate optimization (CRO), which provides your company with actionable insights for how to improve your conversions.

By optimizing your website for conversions, you improve your entire digital marketing strategy

As a part of our comprehensive services, our team conducts in-depth research into your industry. They also utilize A/B testing to discover potential changes to your website, such as design or copy edits, that would encourage users to complete your intended action, like requesting a quote.

By optimizing your website for conversions, you improve your entire digital marketing strategy. That can lead to bigger gains in your PPC campaign, as well as your SEO strategy. That translates to more revenue for your company.

Voice search content optimization

With devices like Alexa and Siri on the rise, it’s not unlikely that you’ve seen someone talking into their device, or to a speaker-looking contraption. Voice search is on the rise, and it’s important to optimize your website for it.

Voice search allows you to speak a command, and your device will return the answer — based on the top results in Google. Research has shown that voice search results heavily rely on featured snippets, or position zero results for their answer, which is why it’s so important to optimize your website.

A great SEO campaign is a great start for voice search optimization, since only a few tweaks will be made to optimize your content for voice search.

Mid-Size Businesses Trust WebFX

Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past.

Leah Pickard. ABWE

Perks of WebFX digital marketing services

With more than 20 years of experience, our digital marketing services offer you a distinct competitive edge. That’s why companies from across the globe choose — and trust — WebFX with their online marketing strategy.

A few of the reasons why our Internet marketing services excel include:

We take a two-pronged approach to digital marketing

What makes our services the best out there?

 

We take a two-pronged approach when we serve them and use a custom combination to get you the best results.

Most digital marketing companies talk about increasing your traffic or performing search engine optimization services with the end goal of ranking your website at number one. But what happens when you get to that top spot, you increase your website traffic, and you meet your initial goals?

At WebFX, we want to increase your website traffic and get your site to the top of the search engine results — but we know that all the traffic in the world won’t help you if no one is buying your products or filling out contact forms, so we focus on the metric that matters most: conversions.

two pronged approach graphic

Our digital marketing firm focuses first on employing proven SEO strategies that get your site ranked for the keywords that are most relevant to your business, products, or services. Then we focus on improving the content and quality of your site so that more visitors are likely to make a purchase or fill out a form, converting from just another visitor into a paying customer.

This two-pronged approach with a focus on traffic and conversions is what sets us apart from the other digital marketing service providers. We know traffic is meaningless if no one is taking action. That’s why we build websites and write compelling calls to action that motivate your visitors.

We drive results that top digital marketing agencies can’t touch

When you start your search for online marketing services, you’re probably looking for an agency that can help you improve your results online. Whether that means more sales, better rankings, or more fans and followers, the key is more.

Why settle for a company that can only give you marginally better results, or digital marketing services that can’t promise a return on investment? Are you sick of getting returns that you can’t see in your day-to-day, like five percent or 10 percent?

WebFX delivers results better than this — you can see a full list of real results right here. Some of our clients have experienced amazing metrics like a 4,000 percent increase in purchases or a 2,700 percent increase in search engine traffic over 90 days.

stats of increased traffic

Other Internet marketing agencies can’t match our results. If you want more than five percent increases from your digital marketing services, call WebFX at 888-256-9448 and find out how you can get more from the web.

We partner with your marketing team

WebFX is more than your digital marketing firm — we’re your partner.

If you’ve worked with other web marketing agencies, you’ll notice an immediate difference. Whether you’re requesting a quote from our strategy team or chatting with your dedicated account manager, it’s clear that we care about your company, your team, and your goals.

The WebFX Team

We’ll ask you a lot of questions about your business because we understand that even though we may have worked with your industry before, we have never worked for your unique company. We want to know what makes you tick, what drives you, and what your long-term goals are. What we learn from the answers to these questions helps us formulate long-term plans and marketing goals.

We work very closely with you throughout the process, and you’ll never be in the dark about the next steps. You’ll receive a personal specialist that will ensure that your journey is successful and memorable. We’re invested in the success of each business that we work with, no matter what we help them with. Whether we’re offering social media management or a full-service Internet marketing package, we closely monitor and report results, and make changes constantly to improve results.

Not only will you be informed about every step taken in your marketing campaign, but you’ll also see the real-time analytics that show the increase in your website traffic and conversions.

We offer quality, reliable, personalized services

Best of all, WebFX is available whenever you need us.

We don’t dodge phone calls or let emails sit in our inboxes like some other firms. We get back to you right away. Your dedicated project manager will respond to your inquiries quickly, assign any problems to a developer, and give you a timeline for new projects or requests.

We aim to deliver quality in all the digital marketing services we provide.

Our clients selected us because of the level of quality we deliver. But they also chose us because we personalized our services to fit their unique needs. We know every business is different, and we’re willing to work with you to find out what it is that you need to succeed online.

We make transparency a standard

Unlike other online marketing agencies, we focus on transparency. Whether you’re looking for the pricing of our digital marketing services or searching for the results from your latest PPC campaign, you can always access them.

webfx publishes prices online

In fact, we publish our service prices online — which is unheard of in the industry. Plus, when we provide your team with a custom quote, we explain every service and price point. That way, you know exactly what you’re getting.

When it comes to reporting your results, we use MarketingCloudFX. It’s our in-house, proprietary software — and it’s the industry’s leading ROI tracking software, emphasizing our team’s unmatched drive to excel.

With MarketingCloudFX, you can check-in and see the results of your investment in real-time.

Measuring what matters most

Are you interested in custom reporting that is specifc to your unique business needs? Powered by MarketingCloudFX, WebFX create custom reports based on what you care about most.

  • Leads
  • Calls
  • Transactions
  • Revenue

How to decide on the best digital marketing services for your business

Not every business is the same, which means not every company has the same goals.

However, it’s likely that every business is interested in increasing their website traffic, conversions, and especially revenue. That being said, each strategy can work in a different way for your unique company.

Here is a short guide to help you decide what digital marketing services are right for your business.

Use Internet marketing services if you want to increase traffic

If you’re specifically looking to increase traffic to your website, SEO is a must. SEO campaigns help to get your content in front of potential customers where they’re already looking in search engines. Because your website will show up when they search for target queries, they’ll likely click your website and surf your content.

Use Internet marketing services if you’re looking for immediate results

If you’re looking for a digital marketing service that yields nearly immediate results, PPC is the strategy for you. SEO, though extremely beneficial longterm, sometimes takes a few months to really show results. On the other hand, PPC campaigns start working as soon as your ads go live, which means there’s an opportunity to see increased conversions right away.

Use Internet marketing services if you’re looking for a strategy that can double as customer service

Social media is a great way to network with your customers.

Whether you chat with them in the comments section of one of your posts, or you use the messaging feature on a specific platform, social is a great way to communicate with customers. That being said, it’s also a great way to perform damage control, and acts as a sort of customer service.

social media allows you to network and communicate

For example, if someone tweets at your business saying they’re dissatisfied with a product, you can quickly remedy the issue by direct messaging them, or addressing them directly in the comments.

Use Internet marketing services if you want to increase brand awareness

Of course SEO can help increase your brand awareness by getting your business in front of more eyes in search engines, but there is another strategy that can help build your brand awareness 

 

 

 

Ofline Digital Marketing ?

 

What is Offline Marketing?

Offline marketing refers to any advertising that is carried out using traditional offline media, such as television, billboard ads, and radio. As opposed to online marketing, which utilizes media channels that reside on the internet, offline media does not necessarily need the online connection to successfully carry out a campaign. However, as numerous studies on multichannel marketing indicate, offline and online media can work together to drive higher ROI and often generate more success when combined than when siloed.

Even though many advertisers are focusing on digital marketing and advertising, traditional offline media channels are still important. The key to offline media optimization is to know which offline tactics are still valuable and to allocate a percentage of total ad budget accordingly.  With this in mind, here are 4 top ways that offline media can play a positive role in modern campaigns.

1. Build Brand Awareness

Although digital media is driving more sales than ad spend for many brands, offline media still matters in marketing. Television, radio, magazines, newspapers, and other offline mediums have continued to play a major role in most audience’s daily lives. In 2018, Nielsen found that Americans spend half the day (11 hours) interacting with media. Out of those 11 hours, over four hours is live TV, 36 minutes is “time-shifted TV” (DVR), and almost two hours is radio. This is around seven hours of media that has nothing to do with the internet.

This presents a long-standing unique opportunity to get your brand’s name and offerings in front of your target audience. By including offline media into a marketing strategy, you can reach users who may not be in front of their phone or computer or who aren’t actively on the platforms you are already reaching, such as Facebook or search engines.

Repeated brand exposure not only kept a brand’s messaging and products top-of-mind for consumers, but Entrepreneur reports that it can also instill a sense of familiarity and trust. Entrepreneur ties it to a sense of nostalgia, especially if a brand’s slogan, logo, or jingle has been used for decades.

2. Reaching Customers Where They Are

Another benefit of brand exposure offline is reaching consumers who may not be the most active online, such as the elderly or those who have recently retired.

Older audiences are a valuable audience, as they often have the time and resources to continue to make purchasing decisions. They also spend more in specific areas that could be of interest to certain brands. According to the U.S. Bureau of Labor Statistics, those 55 and older spend the most on transportation, clothing, and pension/social security. So companies in the transportation or clothing space may find more success with advertising to the older generation than others using traditional media.

In many cases, it’s more likely that the elderly are watching more live TV during the day. In those instances, you could set commercials targeting seniors to daytime and commercials targeting families to evenings and weekends. Following offline media optimization best practices like these can help advertisers make the most of the budget they do have for traditional media.

3. Testing New Regional Markets

Offline media has valuable metrics for insights that can translate to digital campaigns as well. If your business is researching or launching a new location or presence in a different location, offline media can show you the interest in those markets.

For instance, you can run campaigns featuring different products or offerings to see what users are most interested in in the local community: the results may be surprising. It’s always worthwhile to test new markets, especially if they are untested with your company or your industry (this could also be the case with different interest markets, in addition to regional ones).  After all, offline behavior and interaction with media is going to be slightly different than online behavior, so comparing the results of both with ad campaigns is the only way to get a bigger picture of what your audience in a specific market is interested in.

4. Bridging Offline Marketing to Online Conversions

Offline media also presents a good opportunity to get customers to convert via an online medium. Before the internet, customers were urged to visit a location or call a phone number so businesses could make a sale.

While those options still result in a large number of sales for businesses, the web now allows customers more benefits. They can visit a company’s website or social media pages to gather more information about a product or service. Then, in most cases, they are able to purchase what they want or send a contact form at any time of the day, even if the company is closed for the day. This allows offline media to drive sales, raise brand awareness, and grow their online audience even when the business isn’t open.

For instance, offline media can be used to drive a larger online audience, which can eventually lead to more sales. A study in the International Journal of Advertising found that TV had a positive influence on a brand’s Facebook page reach.

Examples of Combining Online and Offline Media

No matter what type of offline media used, companies can bridge the gap between a customer’s experience with a company offline and online. Radio or billboard ads can share a company’s website. Magazines can give a specific hashtag for a product launch or contain a call-to-action to visit the company’s social media profiles. These opportunities allow customers who spend a lot of time online to continue the brand relationship and buyer journey virtually.

The information given about a brand through a call-to-action can help brands understand how customers are finding them. For instance, giving URLs in an offline media campaign can help you track campaign success. Try using a custom URL for each type of offline media campaign to truly see its individual impact. You can also use a different coupon or promo codes for each type of campaign to see which is used the most. This can give you more data from customers that may have gone to your website but didn’t use a coupon code.

Attribution Buyer's Guide

In Conclusion

Cross-channel marketing, or using several different platforms to reach customers, will continue to be successful with the use of traditional offline media. Even though digital ad spend has outpaced traditional means, it doesn’t mean that these options aren’t still worthwhile. Marketers should continue to believe in the value of offline advertising and tie it into their digital efforts. To measure the traction a cross-channel strategy that spans across many different platforms may get, be sure to use unified marketing measurement. This will allow you to have a bird’s eye view into how campaigns, both online and offline, are impacting conversions and the broader customer experience

 

Website Development Marketing ?

DIGITAL MARKETING SERVICES

Our full-service digital marketing agency offers affordable and effective digital marketing plans. We work to deliver improved rankings, increased traffic and, in turn, more business.

 

Search Engine Optimization

We help you improve your Google ranking and increase your organic (non-paid) website traffic. SEO is more than just incorporating keywords and we can help to optimize all elements.

Search Engine Advertising

Search engine advertising, also known as pay-per-click advertising, helps you reach new customers and guarantees a consistent traffic flow to your website.

Web Development & Design

Websites are the essence of your online presence. We will create a functional website that is customized for your business and drives results. All of our websites include SEO, and lead generation tools.

Social Media Marketing

We help you with social media management and advertising to help you grow your business and reach new clients.

Content Marketing

Content marketing helps you increase online visibility, traffic and brand awareness. We offer effective SEO-copywriting that resonates with your target audience.

Digital Marketing Strategy

Get your own digital marketing strategy built from scratch. Schedule a free consultation to get started.